Monday, April 4, 2016

Recently spotted...

This was recently spotted at the K-mart in Gaithersburg, MD. Who in this area can actually read this and who is the target market?

What are your thoughts?

3 comments:

  1. Random Japanese is becoming a hot-ticket fashion trend among certain alternative brands, the most egregious offenders being H&M and Urban Outfitters. Looks like it is starting to trickle down into the more plebeian offerings of the Kmart.

    (ex. http://www.hm.com/us/product/30454?article=30454-E)

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    Replies
    1. I hope none of my former students gets into this business, although I have to admit I'd be a little proud that they're at least using Japanese.

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  2. Japanese text is in vogue now. What goes around comes around I guess

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