Monday, April 4, 2016

Recently spotted...

This was recently spotted at the K-mart in Gaithersburg, MD. Who in this area can actually read this and who is the target market?

What are your thoughts?


  1. Random Japanese is becoming a hot-ticket fashion trend among certain alternative brands, the most egregious offenders being H&M and Urban Outfitters. Looks like it is starting to trickle down into the more plebeian offerings of the Kmart.


    1. I hope none of my former students gets into this business, although I have to admit I'd be a little proud that they're at least using Japanese.

  2. Japanese text is in vogue now. What goes around comes around I guess